How to view the three low phenomena in the hardware and building materials industry?

As the domestic economy continues to experience weakness and decline, competition in the hardware and building materials market is becoming increasingly fierce. Given this development trend, the sunrise industry closely related to people's lives - the hardware and building materials industry - now commonly suffers from the "three lows": low quality, low price, and low profit.

low quality

Some hardware manufacturers, in pursuit of high profits, are willing to purchase low-priced raw materials, which makes it impossible for product quality to meet the most basic quality standards. In the industry, a few enterprises that use inferior raw materials have small scale and low product performance levels. Hardware is a product with very high requirements for use, and if the quality does not meet the standards, consumers will not buy it. In the future, the market's requirements for hardware products will gradually develop and change, with higher requirements for the quality, packaging, and supply period of hardware products, and even gradually extending to the production process and product research and development, combining products with environmental protection, energy resources, and cultural environment.

low price

Consumers are in an era where affordability is highly valued, and price wars have enough temptations and reasons for their existence. However, with the deepening of competition, the profit margins of each stage of the hardware industry chain are being compressed, and the room for price reduction is gradually decreasing. More and more companies are realizing that relying solely on price competition cannot establish core competitiveness and is not the direction for long-term development. Price war is a battle without gunpowder, in which there are no true enemies, the real opponent is oneself. The low price war is a vicious competition that harms people with costs. While it is understandable to attract people with low prices, such retaliatory price reductions will only bring a sharp decline in profits to the entire industry. Never lower product and service quality due to price wars!

low profit

Affected by the domestic economic situation, real estate regulation, and rising prices of raw materials, the hardware and building materials industry has not been profitable or even experienced a decline in performance in the overall environment, resulting in a decrease in orders. The market competition is becoming increasingly fierce, various costs are constantly rising, industry profits are declining year by year, and enterprises are facing sharp challenges and huge crises. In the context of a poor overall environment, the competition in the hardware and building materials market must prioritize quality, control product quality, and ensure the normal development, vitality, and sustainability of the entire industry.

To achieve sustainable development, hardware and building materials enterprises must adhere to the principles of quality first, service second, and price third, increase technological innovation, actively carry out product certification, accelerate enterprise technological transformation, improve supporting measures, actively create advantages, attract foreign investment, promote enterprise asset restructuring, in order to explore the market and win customers.